Week 2 — Income & Side Hustle Day 12 20 min

Pricing Your Offer Without Apologizing

The number that makes you squirm is closer to right.

Most guys undercut their pricing because they feel guilty about charging family and friends, or because they don't believe their offer is worth much. You need to fix both of those today.

Here's the reality: If you're selling something valuable and you charge nothing, you train people to expect your time for free. You also make it impossible to sustain the hustle. You have a family to feed. You can't run a charity on the side.

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